How do you launch a new hotel in a new city during a pandemic?
You invite the locals to get first dibs on our spankin new hotel.
We invited local Nashvillians to have their way with our new hotel and encouraged them to devirginized it. A series of billboards and wild postings were created to get Nashville’s attention and once they came through check-in, we gave out disposable cameras to document their firsts.
Role: Creative Director/ Art Director