NetFlix Korea

“Move To Heaven" Netflix series follows trauma cleaners who clean up after the recently deceased. The series focuses on the emotional journey of its characters as they uncover the untold stories of the dead, ensuring their legacies live on.

To launch the series, we encouraged people in South Korea to have meaningful conversations with loved ones through the "Leave No Story Untold" campaign. At the center of this campaign was "The Questions of Life & Death," a card game that makes discussing these topics easier and more enjoyable.

In addition to physical cards, we created a microsite for online play. The campaign also featured emotional interviews with the cast and the public in Seoul, as well as influencer stories shared on social media, all aimed at uncovering and sharing untold stories.

Role: Creative Director