To highlight Jimmy John's commitment to high-quality ingredients and fresh bread baked every 4 hours, we created an anti-hero, Tony Bolognavich—aka 'King of Cold Cuts'—who constantly tries to discredit Jimmy John's but always ends up failing.
Role: Creative Director
While Jimmy John’s focuses on making high-quality sandwiches, our villain, Tony Bolognavich, aka the 'King of Cold Cuts,' is here to show them a few tricks of the trade in sandwich business.
Jimmy John’s bakes fresh bread every four hours, but Tony cuts corners to make a few extra bucks.
Tony Bolognavich motivates his team to prioritize profit over sandwich quality.
Tony feels blue about the new saucy Jimmy John’s BBQ Ranch.
Jimmy John’s brought back their Summer Wraps due to high demand. Tony creates a sting operation to find out what’s inside them.