To launch the NEW Dunkin OREO donuts, we took brand partnerships to the next level by swamping brand identities for one day during October on Twitter. Taking “Freaky Friday” the movie as inspiration, we staged a brand banter starting with a glitch.
Done in collaboration with the Dunkin team at BBDO New York.
Role: Creative Director (Webby Awards Honoree / One Show Shortlist / 2x ADC Merit / D&AD Shortlist / Cannes Lion Shortlist)