During the US Open, AMEX wanted to create a unique experience for their tennis fans. Introducing SUPER RALLY, the first-ever VR/AR tech booth where you can utilize the actual interior space as an obstacle course to win points. Oh, and did we mention that legendary tennis player Venus Williams will be giving out pointers as well? Game on!
Role: Freelance ACD Creative (Silver Sports Clio Awards / 2 x Bronze Sports Clio Awards)