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American Express – Jersey Assurance

Have you ever bought an NBA player jersey just to find out he was going to get traded to another team? How did that make you feel?

No need to sweat. American Express’s Jersey Assurance allows you to trade-in your old jersey for a new one! The first-ever jersey protection plan from AMEX. Boom.

Partnering with the NBA and Fanatics, we created a way to turn sports disloyalty into brand loyalty.

Role: Freelance ACD Creative (Gold Andy Awards / Bronze One Show / 3x One Show Merits / Gold Sports Clio Awards / Bronze Sports Clio Awards / 2 D&AD Wood Pencils / 2x Bronze Cannes Lion)

AMEX Jersey Assurance Case Study Video

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AMEX Jersey Assurance PR Coverage