Due to COVID, the fashion brand beautiful people presented their "Side-C Vol. 7 “MULTIPLICITY" at the Paris Collection online.
Side-C is a design technique by beautiful people that harmonizes conflicting elements. For Side-C Vol. 7, they added diversity to a single piece of clothing, making it wearable from different angles. This "Multiplicity" allows the garment to adapt to various situations like rain or shine, work or vacation, at home or in the city.
This collaboration let us see the process of making yarns and fabrics to the finished garment, absorbing beautiful people's creative philosophy. In the digital show, we aimed to capture the garment's various expressions through video techniques and music, showcasing its multiplicity in ways not possible on a real runway.