In South Korea, playgrounds have often been seen as an "uneven playing field," where boys dominate the middle while girls sit on the sidelines. Last March, Nike aimed to change this perception by creating a new kind of sports experience. They introduced the Playground for All, a place defined by simple rules like "BE READY TO ENJOY ANY SPORT" and "SEEK PROGRESS NOT PERFECTION." This inclusive playground brought together kids of different genders, ages, and skill levels to compete and reshape their playground experiences.
Role: Creative Director
Nike believes that if you have a body, you're an athlete.
Everyone should be welcomed to a playground.